How to guides

Welcome to our 'How to' page.  Here you will find free guides to download for fee-earners looking for know-how on aspects of the sales process, as well as guides aimed at Business Development, Marketing and Learning & Development professionals who run sales training programmes.


Business people using tablet in meeting

For Fee-earners

Selling skills

How to get to the table with target clients


How to write case studies with impact

How to write an effective Executive Summary

How to win bids and tenders

Key Account Management

Key Account Manager Top 10 Actions

For BD, Marketing and L&D professionals

How to make your sales training programme successful