Initial meetings with potential clients or with new people at existing clients are critical opportunities. This applies to every industry whether it be engineering, law, property or commercial. A first meeting can be the difference between years of work and no work at...
What We Do
Quash imposter syndrome and optimise the business opportunity
Attending a ‘World Leading’ Event can be very daunting. Don’t let being a little fish in a big pond overwhelm you – Gary Williams shares how he addressed his concerns and went prepared to optimise the opportunity. I recently attended #MIPIM2018. It was my first time...
Marketing
CREATE / Reputation & relationships Marketing training and consultancy Who's it for? Any business that wants to maximise the return on their investment in marketing. We help our clients align marketing with business strategy and long term objectives. Supported by...
Make your business development planning more successful
Having worked with different professional services clients over the years, I’ve seen many try to transform their approach to sales (or business development, if you prefer), says Annabel Miller. Some of these organisations have put together a formal transformation...
Sales secrets of high growth companies
Gary Williams looks at the impact of investing in sales ability Winning more than your fair share of the ‘pie’ A recent McKinsey article focused on the ‘Sales secrets of high-growth companies’. It wasn’t focused on any particular sector, but when thinking...
Working together for better KAM
This article originally appeared in PM magazine. For further details go to http://www.pmforum.co.uk. Chris Founds and Gary Williams look at harnessing the power of collaboration to achieve successful Key Account Management. Collaboration is a word used more in...
How To Be Brilliant At Winning Bids & Tenders
Competitive bidding is an essential part of everyday business, but it’s often seen as a chore. Sarah Amery shares an effective model that will boost your ability to create successful bids. Sometimes its difficult to know where to start or how to organise content,...
Transforming your sales programme
This article originally appeared in the October 2017 edition of Pi magazine, published by Howden Insurance Brokers Is it time your team changed its approach to sales? Read on to discover some practical advice about transforming your sales programme and making...
Our top ten tips for non-confident networkers
Do you dread the thought of attending an event with the purpose of networking? Annabel Miller shares her top ten networking nuggets. It is fairly daunting: attempting to ingratiate yourself with strangers, make meaningful conversation and hopefully leave with useful...
The four ‘C’s – how to differentiate your offer in a crowded market
Whether you are selling engineering, consultancy or legal services, the climate can be harshly competitive. Annabel Miller highlights one of the biggest challenges: of being able to differentiate your offer to that of your competitors. In most cases our...