Taken from Work Winning Ways! LinkedIn Newsletter - Subscribe here. We’re diving into a topic that lies at the heart of successful business development: truly understanding your client. In my experience working with technical professionals, I’ve seen how easy it is to...
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Mindset shift: From technical expert to trusted adviser
Taken from Work Winning Ways LinkedIn Newsletter - subscribe here. Why a change of mindset matters As technical experts, you are highly valued for your knowledge and the solutions you provide. However, clients are often looking (whether they articulate it to...
5 simple ways to get greater BD success
Taken from the inaugural edition of Work Winning Ways LinkedIn Newsletter - subscribe here Why BD matters for technical experts In many professional service firms, technical expertise is the cornerstone of your value proposition. But often expertise alone isn’t enough...
The BD Mindset for Technical Experts: Shifting from technical excellence to Business Development mastery
Many technical experts, such as engineers, solicitors, and consultants, pursued their careers out of a passion for their specific field of expertise. However, today technical expertise alone is often not enough to stand out from the crowd. To thrive, professionals...
Enabling Your Technical Experts to Win More Work
In many professional services companies (legal, accounting, engineering, and management consulting) your technical experts are the backbone of your organisation. They possess the skills, knowledge, and experience to deliver high-quality work that meets your clients'...
BD Training: Why It Fails and What Really Works
Having spent many years training professionals on how to sell, we’ve learned what really works and what doesn’t. Here are some common barriers to successful business development (BD) training and strategies that truly make a difference. Barriers to Effective BD...
Negotiation Mastery: A Guide for Technical Experts
In a world where securing strong commercial agreements is essential, negotiation is not merely a skill; it's a crucial component to winning the right kind of work, for the right fee, and on favourable terms! From securing bids to finalising contracts, negotiation...
BD Training in Law Firms: Overcoming Barriers and Driving Effectiveness
In my two decades of training lawyers in the art of selling, I've witnessed both triumphs and pitfalls. Let’s dissect why traditional Business Development (BD) training often falls short and uncover what truly propels success in law firms. Barriers to Effective BD...
You win some, You lose some, You decide!
In the competitive world of law firm business development, the adage "you win some, you lose some" rings truer than ever. It's a landscape where victories and setbacks often go hand in hand. But what separates the successful firms from the rest? It's not just luck,...
Bridging the Gap: Legal Education vs Practical Business Development Skills
The legal profession is undergoing a transformative shift, and as law firms navigate the complexities of reduced client loyalty, greater pressure on fees and a fight for talent, the need to bridge the gap between traditional legal education and practical business...