Business Development Planning 
According to research, your reputation – and that of your organisation – is the most important factor for clients when choosing who to consider for projects.
Course overview
Most of our clients are time poor and often struggle to find the time to dedicate to growing their business. Exploring the fundamentals of Business Development Planning aims to give technical professionals the understanding and skills to scope out, plan and execute their strategic sales activity much more effectively.
This course focuses on creating successful business development plans and you will learn how to get to the table of target clients and take control of your business development activity.
Who’s it for?
This professional development is highly valuable to anyone who has face-to-face time with clients and those who have a remit to explore opportunities and find work from both new and existing clients.
It would also be a useful reminder for those with more experience who may not have had any formal training – or at least not for a long time!
Course format
Live Virtual Classroom: 90 minute facilitated session taking delegates through the steps of putting action-driven BD plans together. Can be general or tailored to a group with specific objectives.
Face to face: In-house half-day workshop. Often working with groups who are focused on specific markets, regions or client types. Results are tailor-made plans designed to help delegates get in front of target clients and maintain a proactive approach to business development.
Webinar: Live or recorded, this is a 60 minute session aimed at exploring the fundamentals of planning business development activities.
Outcomes
- Learn how to maximise the time and the resources you have to dedicate to business development
- Understand the principles clients use to select chosen providers and develop a set of tools to help explore the client’s world
- Ultimately you will develop increased confidence and will learn to apply tried and tested strategies and tactics to help you unlock more opportunities and win more – and better – work.
“This course really simplifies the whole approach to business development, I am now very clear what I need to do.”
Engineer, WSP
Content Outline
- Planning business development activity – The Questas Growth Model ©
- Learning how clients buy
- Developing a deep understanding of client needs
- Preparing for and structuring business development discussions
- Differentiating your offer – elevate your business’s reputation
- Introduction to client management
Interested in this course?
Email hello@questas.co.uk or click the button below to get in touch.
Questas is based in London, and travels internationally to deliver training.
If desired we can help you design and/or organise your own training courses tailored to your team.
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