CONVERT / Bids and tenders
Learning how to write a winning bid is one of the most important business skills you can acquire. The layout, language and style you use may make the difference between a successful bid and one that comes close.
Winning bids – the secret of success
Who’s it for?
All professionals involved in tendering and writing bids.
Content overview
Learning how to write a winning bid is one of the most important business skills you can acquire. Contrary to popular belief, when done well, writing a winning bid is an exciting and rewarding experience. During this one day course you will be taken through the winning formula from pre-proposal activities through to submission with the latest tools, tips and techniques in a practical workshop environment.
Course format
One day on-site workshop for up to 12 people.
Outcomes
Build up the skills and confidence needed to respond to competitive tenders from letter proposals to complex multi-million tenders.
“I wish I knew this stuff years ago.”
Senior Consultant, RPS
The art of persuasion – how to write a persuasive and compelling bid
Who’s it for?
All professionals involved in writing bids.
Content overview
A proposal is written to persuade. Understanding what persuasion is, what you need to think about and how to write using persuasive language is essential to a winning bid. During this course we will review the psychology of buying, persuasive language, the barriers to persuasion, how to write compelling and effective text as well as providing the latest tools and techniques to help develop your writing skills.
Course format
One day on-site workshop for up to 12 people.
Outcomes
How to plan and structure writing, simplify the writing process, use persuasive language and produce succinct, persuasive and compelling bids.
From our blog
How to be brilliant at winning bids & tenders
Competitive bidding is an essential part of everyday business, but it’s often seen as a chore. Annabel Miller shares an effective model that will boost your ability to create successful bids.
Effective executive summaries
Who’s it for?
All professionals involved in tendering and writing bids.
Content overview
The Executive Summary is the only part of a bid that is likely to be read by everybody involved in the decision making process. This makes it the single most important part of a bid. During this course you will learn how to structure your executive summary, how to include only content that matters, how to make it customer-focused, with strong win themes, and most importantly, make it stand out from the crowd.
Course format
One day on-site workshop for up to 12 people.
Outcomes
Learn to plan, structure and write powerful, compelling, effective Executive Summaries with impact.
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