Questas insights

Our insights into successful marketing, business development and key account management.

A moment of reflection

A moment of reflection

When I started Questas 15 years ago, professional services felt different. For many technically minded professionals, decent work often landed at their feet. Reputation carried significant weight, relationships were long established, the notion of ‘the family...

Pitching

Pitching

Over the coming months, we're exploring the commercial behaviours that win and grow work amongst technical experts. Last month, we explored articulating value and why the strongest professionals focus not on describing their expertise, but on helping clients...

Articulating Value

Articulating Value

Over the coming months, we're exploring the commercial behaviours that win and grow work amongst technical experts. Last month, we looked at helping clients achieve their goals, or what has traditionally been called ‘cross-selling’, and why the strongest client...

The power of curiosity

The power of curiosity

Why the best technical experts ask more, not tell more For many technically minded professionals, there is a natural instinct to demonstrate value by providing answers. After all, clients come to you because of your expertise. They want insight, direction and...

The 5 Minute Advantage #4: Structuring BD Conversations

The 5 Minute Advantage #4: Structuring BD Conversations

Over the coming months, we’re exploring the commercial behaviours that win and grow work amongst technical experts. Last month, we focused on listening, because the professionals who ask better questions, and genuinely listen to the answers, are often the ones who...

The curse of knowledge

The curse of knowledge

Why experience can sometimes get in the way of winning work For any technical expert, experience is one of your greatest assets. It allows you to recognise patterns quickly, diagnose issues with confidence, and provide direction when clients need it most. Over time,...

The 5 Minute Advantage #3: Listening

The 5 Minute Advantage #3: Listening

Over the coming months, we’re exploring the commercial behaviours that win and grow work amongst technical experts. Last month, we focused on personal impact in meetings, because once you’re in the room, how you show up determines what happens next. This month, we...

The 5 Minute Advantage #2: Personal impact in meetings

The 5 Minute Advantage #2: Personal impact in meetings

Over the coming months, we’re exploring the commercial behaviours that win and grow work amongst technical experts. Last month, we focused on getting in front of target clients…because if you are not in the room (virtual or physical), well, nothing else matters. This...

Clients don’t buy expertise: They buy what it does for them!

Clients don’t buy expertise: They buy what it does for them!

Here’s an uncomfortable truth in professional services: Technical excellence is rarely a differentiator. The best technical team doesn’t always win The most qualified bidder doesn’t always get appointed, and The most experienced professional doesn’t always become the...

Latest podcasts

Check out our Work Winning Ways podcasts where Gary speaks to experts in the world of business development about their key insights and strategies.

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