Questas insights
Our insights into successful marketing, business development and key account management.
A moment of reflection
When I started Questas 15 years ago, professional services felt different. For many technically minded professionals, decent work often landed at their feet. Reputation carried significant weight, relationships were long established, the notion of ‘the family...
Pitching
Over the coming months, we're exploring the commercial behaviours that win and grow work amongst technical experts. Last month, we explored articulating value and why the strongest professionals focus not on describing their expertise, but on helping clients...
Articulating Value
Over the coming months, we're exploring the commercial behaviours that win and grow work amongst technical experts. Last month, we looked at helping clients achieve their goals, or what has traditionally been called ‘cross-selling’, and why the strongest client...
C̶r̶o̶s̶s̶ ̶S̶e̶l̶l̶i̶n̶g̶ Helping clients achieve their goals
Over the coming months, we're exploring the commercial behaviours that win and grow work amongst technical experts. Last month, we looked at structuring business development conversations and how a thoughtful approach to opening, investigating, inspiring confidence...
Fee pushback: Why technical experts often struggle (and what to do instead)
Few moments in professional services create discomfort quite like fee pushback. You have invested time understanding the issue, applied professional judgement, built a proposal and outlined what you believe is a fair fee for the work involved. Then comes the...
The power of curiosity
Why the best technical experts ask more, not tell more For many technically minded professionals, there is a natural instinct to demonstrate value by providing answers. After all, clients come to you because of your expertise. They want insight, direction and...
The 5 Minute Advantage #4: Structuring BD Conversations
Over the coming months, we’re exploring the commercial behaviours that win and grow work amongst technical experts. Last month, we focused on listening, because the professionals who ask better questions, and genuinely listen to the answers, are often the ones who...
The curse of knowledge
Why experience can sometimes get in the way of winning work For any technical expert, experience is one of your greatest assets. It allows you to recognise patterns quickly, diagnose issues with confidence, and provide direction when clients need it most. Over time,...
The 5 Minute Advantage #3: Listening
Over the coming months, we’re exploring the commercial behaviours that win and grow work amongst technical experts. Last month, we focused on personal impact in meetings, because once you’re in the room, how you show up determines what happens next. This month, we...
The 5 Minute Advantage #2: Personal impact in meetings
Over the coming months, we’re exploring the commercial behaviours that win and grow work amongst technical experts. Last month, we focused on getting in front of target clients…because if you are not in the room (virtual or physical), well, nothing else matters. This...
The 5 Minute Advantage #1: Getting in front of target clients
Over the coming months we'll be exploring the commercial behaviours that win and grow work amongst technical experts. From getting in the room, to pitching, negotiating and handling difficult client conversations, success in your sector is rarely accidental. It...
Clients don’t buy expertise: They buy what it does for them!
Here’s an uncomfortable truth in professional services: Technical excellence is rarely a differentiator. The best technical team doesn’t always win The most qualified bidder doesn’t always get appointed, and The most experienced professional doesn’t always become the...
Latest podcasts
Check out our Work Winning Ways podcasts where Gary speaks to experts in the world of business development about their key insights and strategies.
How To Become A Trusted Advisor
Summary On this episode of Work Winning Ways, host Gary Williams of Questas discusses...
Building Strong Relationships
Summary In this episode of Working Winning Ways Gary Williams talks to Edd Stone of The...
Engineering and Leadership
Summary In this episode of WORK WINNING WAYS we have a fascinating interview with Pat...



















