CREATE / Reputation

According to research, your reputation – and that of your organisation – is the most important factor for clients when choosing who to consider for projects.

Fundamentals of Business Development Planning

Our Fundamentals of Business Development Planning training course aims to give professionals understanding and skills to plan and execute their strategic sales activity much more effectively. Invest in learning how to create a high value reputation for your organisation and take your sales to the next level.

Who’s it for?

This course focuses on creating successful business development plans. It will be highly valuable to anyone who has face-to-face time with clients, and those who have a remit to explore opportunities and find work from both new and existing clients will benefit significantly from this professional development. It would also be a useful reminder for those with more experience who may not have had any formal training – or at least not for a long time!

Questas works with a number of professional and engineering services firms who work in the built and natural environment. We provide unqiue training perspectives that will particularly help those who consider themselves technical professionals and not natural sales people.

Content overview

  • Planning business development activity – The Questas Growth Model ©
  • Learning how clients buy
  • Developing a deep understanding of client needs
  • Preparing for and structuring business development discussions
  • Differentiating your offer
  • Introduction to client management

Course format

A half-day (or full day) aimed at an ideal group size of 12. We use practical exercises to bring the theory to life and always seek to contextualise and apply the learning to the world of our delegates.

Questas is based in London, and travels internationally to deliver training.


Learn how to maximize the limited time and resource you have to dedicate to business development and client management activity. Understand the principles clients use to select chosen providers and develop a set of tools to help explore the client’s world. Ultimately you will increase confidence and apply tried and tested strategies and tactics to help you unlock more opportunities and win more – and better – work.

Contact us

Email or click the button below to get in touch. If desired we can help you design and/or organise your own training courses tailored to your team.

Register Your Interest

Questas Quote Marks Circle“This course really simplifies the whole approach to business development, I am now very clear what I need to do.”

Engineer, WSP

Business development planning

Invest time in your BD approach for new and existing clients.

Business Development Planning - free training guide from Questas Consulting

Business Development for Technical Experts

Download this guide to improve your sales strategy.

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Have questions for us? Get your team started today and gain a new competitive advantage.


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