The questas blog

Our insights into successful marketing, business development and key account management.

The power of curiosity

The power of curiosity

Why the best technical experts ask more, not tell more For many technically minded professionals, there is a natural instinct to demonstrate value by providing answers. After all, clients come to you because of your expertise. They want insight, direction and...

The 5 Minute Advantage #4: Structuring BD Conversations

The 5 Minute Advantage #4: Structuring BD Conversations

Over the coming months, we’re exploring the commercial behaviours that win and grow work amongst technical experts. Last month, we focused on listening, because the professionals who ask better questions, and genuinely listen to the answers, are often the ones who...

The curse of knowledge

The curse of knowledge

Why experience can sometimes get in the way of winning work For any technical expert, experience is one of your greatest assets. It allows you to recognise patterns quickly, diagnose issues with confidence, and provide direction when clients need it most. Over time,...

The 5 Minute Advantage #3: Listening

The 5 Minute Advantage #3: Listening

Over the coming months, we’re exploring the commercial behaviours that win and grow work amongst technical experts. Last month, we focused on personal impact in meetings, because once you’re in the room, how you show up determines what happens next. This month, we...

The 5 Minute Advantage #2: Personal impact in meetings

The 5 Minute Advantage #2: Personal impact in meetings

Over the coming months, we’re exploring the commercial behaviours that win and grow work amongst technical experts. Last month, we focused on getting in front of target clients…because if you are not in the room (virtual or physical), well, nothing else matters. This...

Clients don’t buy expertise: They buy what it does for them!

Clients don’t buy expertise: They buy what it does for them!

Here’s an uncomfortable truth in professional services: Technical excellence is rarely a differentiator. The best technical team doesn’t always win The most qualified bidder doesn’t always get appointed, and The most experienced professional doesn’t always become the...

Work Winning Ways: Shaping 2026

Work Winning Ways: Shaping 2026

Hi, and welcome to the first edition of Work Winning Ways for 2026. January can often feel…mixed. There’s optimism about the year ahead. There’s pressure to hit the ground running. And there’s often a long to-do list staring back at you before the first proper coffee...

Non-negotiables of growth

Non-negotiables of growth

In professional services, growth is often discussed in terms of tactics. More networking More content More CRM activity More 'doing' But after many years of working with technically minded professionals and leadership teams, one thing has become clear: Sustainable...

Work Winning Ways: A year in practice

Work Winning Ways: A year in practice

Hi, and welcome to the final edition of Work Winning Ways for 2025. As the year draws to a close, December feels like the right moment to pause, not to rush into planning, but to reflect. Over the past year, through LinkedIn newsletters, training sessions, workshops,...

Negotiating with confidence

Negotiating with confidence

Hi, and welcome back to the sixth and final newsletter in our Client Management Series. Over the past few months, we’ve explored some of the core skills that help technical experts build stronger, more profitable client relationships: • Managing expectations •...

questas steaming coffee cupGetting to the ‘table’ of target clients

Getting to the Table of Target Clients - Questas Espresso Shot Webinars
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How to Cross-Sell without Selling!

e-learning course on laptop on desk with workerOur e-Learning Cross Selling Module is an interactive introduction to best practice.

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