Questas insights

Our insights into successful marketing, business development and key account management.

Handling difficult client conversations

Handling difficult client conversations

So far in my LinkedIn Client Management series we’ve looked at managing expectations (the foundation of strong relationships) and building trust to become a true partner. This time, we’re diving into one of the trickier – but unavoidable – aspects of client...

Building stronger client relationships

Building stronger client relationships

Last time, in my LinkedIn Client Management Series we looked at managing expectations – a vital foundation for every strong client relationship. This time, we’re digging into something just as essential: building genuine relationships with your clients. Shifting the...

Managing Client Expectations

Managing Client Expectations

Hi, and welcome to the first edition in our Client Management series. Let’s begin with one of the most common (and costly) reasons client relationships go awry: Unclear expectations. At the start of a project (or relationship), it’s easy to assume that everyone’s on...

Work Winning Ways: Mastering Client Management

Work Winning Ways: Mastering Client Management

In my upcoming LinkedIn newsletter series we’re doing a deep-dive into Client Management. If you’re a technical expert in a professional services firm, chances are you weren’t taught how to manage clients. You were trained to deliver excellent work. But the real...

Work Winning Ways – Consistency: The key to long-term success

Work Winning Ways – Consistency: The key to long-term success

Hi and welcome back to Work Winning Ways! This is the final edition in our 5 Simple ways to achieve greater BD success series — and it’s a big one. We’re talking about consistency. Business development isn’t about big gestures or one-off wins. It’s about showing up....

Work Winning Ways: Effectively articulating your value

Work Winning Ways: Effectively articulating your value

Hi and welcome back to Work Winning Ways! We’re now on the penultimate edition of our series on 5 Simple ways to achieve greater BD success, and this month we’re tackling a challenge that many technical experts in professional services struggle with: articulating your...

Work Winning Ways: Building Relationships – The Trust Factor

Work Winning Ways: Building Relationships – The Trust Factor

Hi and welcome back to Work Winning Ways! We’re continuing our series on ‘5 Simple ways to achieve greater BD success’, and this month, we’re focusing on a fundamental truth: Business Development is about relationships! Clients don’t just choose service providers;...

5 Ways to tell show your clients you LOVE them

5 Ways to tell show your clients you LOVE them

February isn’t just about Valentine’s Day, it’s a great reminder that strong relationships are at the heart of business success. In professional services, we often talk about ‘client care,’ but real loyalty is built through consistent actions, not just words, as I’m...

Work Winning Ways: BD Resolutions – 5 in 2025

Work Winning Ways: BD Resolutions – 5 in 2025

Taken from the January edition of Work Winning Ways! LinkedIn Newsletter - Susbcribe here. With the New Year well underway I’d love to know how’s it going for you so far? Perhaps you’re still riding the wave of optimism, ticking off personal resolutions or smashing...

Work Winning Ways! Wrapping up 2024

Work Winning Ways! Wrapping up 2024

Taken from the December edition of Work Winning Ways! LinkedIn Newsletter - Subscribe here. As we approach the end of the year, now is the perfect time to pause, reflect, and take stock of your business development (BD) efforts in 2024. It’s easy to get caught up in...

Understanding your client: Beyond business as usual

Understanding your client: Beyond business as usual

Taken from Work Winning Ways! LinkedIn Newsletter - Subscribe here. We’re diving into a topic that lies at the heart of successful business development: truly understanding your client. In my experience working with technical professionals, I’ve seen how easy it is to...

Mindset shift: From technical expert to trusted adviser

Mindset shift: From technical expert to trusted adviser

Taken from Work Winning Ways LinkedIn Newsletter - subscribe here.   Why a change of mindset matters As technical experts, you are highly valued for your knowledge and the solutions you provide. However, clients are often looking (whether they articulate it to...

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