Questas insights

Our insights into successful marketing, business development and key account management.

Work Winning Ways: Shaping 2026

Work Winning Ways: Shaping 2026

Hi, and welcome to the first edition of Work Winning Ways for 2026. January can often feel…mixed. There’s optimism about the year ahead. There’s pressure to hit the ground running. And there’s often a long to-do list staring back at you before the first proper coffee...

Non-negotiables of growth

Non-negotiables of growth

In professional services, growth is often discussed in terms of tactics. More networking More content More CRM activity More 'doing' But after many years of working with technically minded professionals and leadership teams, one thing has become clear: Sustainable...

Work Winning Ways: A year in practice

Work Winning Ways: A year in practice

Hi, and welcome to the final edition of Work Winning Ways for 2025. As the year draws to a close, December feels like the right moment to pause, not to rush into planning, but to reflect. Over the past year, through LinkedIn newsletters, training sessions, workshops,...

Negotiating with confidence

Negotiating with confidence

Hi, and welcome back to the sixth and final newsletter in our Client Management Series. Over the past few months, we’ve explored some of the core skills that help technical experts build stronger, more profitable client relationships: • Managing expectations •...

Spotting Opportunities

Spotting Opportunities

So far, we’ve looked at managing expectations, building stronger relationships, handling difficult conversations and leading teams effectively. This month, we’re focusing on something that often feels a little trickier: spotting opportunities. Many professionals see...

Leading client teams effectively

Leading client teams effectively

In my LinkedIn Client Management series, we've so far explored: Managing expectations (the foundation of strong relationships) Building trust to become a true partner Handling difficult conversations with confidence This time, we’re shifting focus to something that...

Handling difficult client conversations

Handling difficult client conversations

So far in my LinkedIn Client Management series we’ve looked at managing expectations (the foundation of strong relationships) and building trust to become a true partner. This time, we’re diving into one of the trickier – but unavoidable – aspects of client...

Building stronger client relationships

Building stronger client relationships

Last time, in my LinkedIn Client Management Series we looked at managing expectations – a vital foundation for every strong client relationship. This time, we’re digging into something just as essential: building genuine relationships with your clients. Shifting the...

Managing Client Expectations

Managing Client Expectations

Hi, and welcome to the first edition in our Client Management series. Let’s begin with one of the most common (and costly) reasons client relationships go awry: Unclear expectations. At the start of a project (or relationship), it’s easy to assume that everyone’s on...

Work Winning Ways: Mastering Client Management

Work Winning Ways: Mastering Client Management

In my upcoming LinkedIn newsletter series we’re doing a deep-dive into Client Management. If you’re a technical expert in a professional services firm, chances are you weren’t taught how to manage clients. You were trained to deliver excellent work. But the real...

Work Winning Ways – Consistency: The key to long-term success

Work Winning Ways – Consistency: The key to long-term success

Hi and welcome back to Work Winning Ways! This is the final edition in our 5 Simple ways to achieve greater BD success series — and it’s a big one. We’re talking about consistency. Business development isn’t about big gestures or one-off wins. It’s about showing up....

Work Winning Ways: Effectively articulating your value

Work Winning Ways: Effectively articulating your value

Hi and welcome back to Work Winning Ways! We’re now on the penultimate edition of our series on 5 Simple ways to achieve greater BD success, and this month we’re tackling a challenge that many technical experts in professional services struggle with: articulating your...

Latest podcasts

Check out our Work Winning Ways podcasts where Gary speaks to experts in the world of business development about their key insights and strategies.

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