Questas insights
Our insights into successful marketing, business development and key account management.
Work Winning Ways: Shaping 2026
Hi, and welcome to the first edition of Work Winning Ways for 2026. January can often feel…mixed. There’s optimism about the year ahead. There’s pressure to hit the ground running. And there’s often a long to-do list staring back at you before the first proper coffee...
Non-negotiables of growth
In professional services, growth is often discussed in terms of tactics. More networking More content More CRM activity More 'doing' But after many years of working with technically minded professionals and leadership teams, one thing has become clear: Sustainable...
Work Winning Ways: A year in practice
Hi, and welcome to the final edition of Work Winning Ways for 2025. As the year draws to a close, December feels like the right moment to pause, not to rush into planning, but to reflect. Over the past year, through LinkedIn newsletters, training sessions, workshops,...
Negotiating with confidence
Hi, and welcome back to the sixth and final newsletter in our Client Management Series. Over the past few months, we’ve explored some of the core skills that help technical experts build stronger, more profitable client relationships: • Managing expectations •...
Spotting Opportunities
So far, we’ve looked at managing expectations, building stronger relationships, handling difficult conversations and leading teams effectively. This month, we’re focusing on something that often feels a little trickier: spotting opportunities. Many professionals see...
Leading client teams effectively
In my LinkedIn Client Management series, we've so far explored: Managing expectations (the foundation of strong relationships) Building trust to become a true partner Handling difficult conversations with confidence This time, we’re shifting focus to something that...
Handling difficult client conversations
So far in my LinkedIn Client Management series we’ve looked at managing expectations (the foundation of strong relationships) and building trust to become a true partner. This time, we’re diving into one of the trickier – but unavoidable – aspects of client...
Building stronger client relationships
Last time, in my LinkedIn Client Management Series we looked at managing expectations – a vital foundation for every strong client relationship. This time, we’re digging into something just as essential: building genuine relationships with your clients. Shifting the...
Managing Client Expectations
Hi, and welcome to the first edition in our Client Management series. Let’s begin with one of the most common (and costly) reasons client relationships go awry: Unclear expectations. At the start of a project (or relationship), it’s easy to assume that everyone’s on...
Work Winning Ways: Mastering Client Management
In my upcoming LinkedIn newsletter series we’re doing a deep-dive into Client Management. If you’re a technical expert in a professional services firm, chances are you weren’t taught how to manage clients. You were trained to deliver excellent work. But the real...
Work Winning Ways – Consistency: The key to long-term success
Hi and welcome back to Work Winning Ways! This is the final edition in our 5 Simple ways to achieve greater BD success series — and it’s a big one. We’re talking about consistency. Business development isn’t about big gestures or one-off wins. It’s about showing up....
Work Winning Ways: Effectively articulating your value
Hi and welcome back to Work Winning Ways! We’re now on the penultimate edition of our series on 5 Simple ways to achieve greater BD success, and this month we’re tackling a challenge that many technical experts in professional services struggle with: articulating your...
Latest podcasts
Check out our Work Winning Ways podcasts where Gary speaks to experts in the world of business development about their key insights and strategies.
How To Become A Trusted Advisor
Summary On this episode of Work Winning Ways, host Gary Williams of Questas discusses...
Building Strong Relationships
Summary In this episode of Working Winning Ways Gary Williams talks to Edd Stone of The...
Engineering and Leadership
Summary In this episode of WORK WINNING WAYS we have a fascinating interview with Pat...



















